Smiling woman with long brown hair sitting on a blue chair, wearing a sleeveless beige knit top over a white shirt.

Hey Goddess!

You've lived a lot of life. You've loved hard. You've raised humans. Held it all together.

Maybe you're a little exhausted, maybe wildly awake, maybe both. And this next chapter? It's ALL yours!

It's about starting true. You're here to create a life, maybe a brand, definitely a future that actually fits. Not the one that looks good on paper, or the one others needed you to be.

Now, you get to design a life that feels like velvet and alignment — peaceful in your body, a life where you get to change your mind, wear sequins at brunch, and build wealth by doing what lights you up.

You've still got the spark. You never lost it. Now, we fan the flame.

This is where 100% YOU begins: No pretending. No polishing. No permission needed. Just you, building a life that's 100% YOU.

Let's do it — together.

Hi! I'm Catherine

Lifestyle Influencer for Empowered Midlife Women

Smiling woman with long hair sits in a cozy chair using an HP laptop, in a bright, modern office space.

My Why

I created this brand because I couldn't find one that felt like me. I wasn't interested in beige, minimalism, or playing small. I wanted shimmer. Silver. Sequins at brunch. I wanted velvet mornings and unapologetic reinvention. I wanted truth-telling, soul-feeding, wealth-building, beauty-celebrating LIVING.

And I knew I wasn't the only one.

You and I? We've lived a lot of life. We've done the parenting, the caregiving, the career-building. We've held the emotional weight of families, relationships, transitions. We've stayed strong when it mattered most — and now, it's our turn.

This brand is for the woman stepping into her next era. Not with a whisper, but with presence. With clarity. With fire. With joy.

I built this space to model what that can look like.

What I share here is real. The outfits I actually wear. The strength I'm rebuilding. The dance classes I sweat through. The places I travel. The rituals I'm loving. The bold moves I'm making. The creative pivots, the aligned choices, the ways I'm designing a life and brand that fit who I really am — today.

I believe we are allowed to change. We're allowed to be bold and soft, wild and wise. We're allowed to want beauty and wealth and peace. We're allowed to design our days — and our lives — from desire, not default.

So, if you're a midlife woman ready to rise into your most radiant, resourced, expressed version of self — you're home.

Let's live gorgeously. Create wildly. Stay true. Let's build what's next — together.

xo, Catherine

For Brands, Media, Collaborators

Catherine C. Weiss is a fast-growing lifestyle platform that speaks to a powerful, often-overlooked audience: Upper-middle-class midlife women who are ready to invest in themselves and their future. Smart, stylish, values-driven — they're curious, creative, and discerning. They care about alignment, quality, beauty, and real-life resonance.

My Content Focus:

👗 Outfits & accessories I actually wear (dinner, pool, errands, events)
😎 Lifestyle snippets (my home, my favorite spots, girlfriend time)
👟 Wellness & health I'm into now (walking, dance, detox, strength, clean eating)
🧳 Travel — where I go, where I'm dreaming of next

My Brand Values:

I partner with brands I truly use and believe in — from wellness to fashion to travel and home — and I bring them to an audience who trusts my voice and values.

Hey Goddess!

Hi! I'm Catherine

For Brands, Media, Collaborators

My Content Focus:

My Brand Values:

Press kit available upon request.